Search engine optimization is a build-up of approach and techniques used to increase the number of visitors to a website by access a high ranking in search results. An important feature of SEO is making your website comprehensible for both users and search engine robots. Search engine optimization / SEO is the process of optimizing the website content, and reach of your website so that your website pages appear at the top of a search engine result pages for a specific Keywords. The goal is to attract visitors to your website when they search for products, services, or information related to your business.

Best SEO Techniques can be viewed as a set of practices for Successful digital marketing campaigns. It enforces the need for a well-constructed, user-friendly website and engaging content. It is a technique to improve the organic traffic or free traffic and getting the visibility over the website.

SEO advantages:

1. The majority of search engines users are more likely to click on one of the top 5 positions in the search engine results pages, so to take advantage of this and gain visitors to the website you need to be in the top positions on search engine result page.

2. SEO is not only about search engines but good SEO practices improve the user experience and usability of your website.

3. Users trust search engines and having an online presence in the top positions for the keywords the user is searching, increases the web site’s trust.

4. SEO is a good option for the social promotion of your website. People who find your website by searching Google, Bing, Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

On page SEO is the first step in ranking your website, on-page SEO revolves all around technical fixes and content optimization on your website. Then comes the off-page SEO techniques and here are some of the best off-page techniques:

  • Guest Posting

Guest posting is one of the best ways to get the traffic on your website. Try to do a guest post on high authority site with DoFollow links. This help to increase the value or ranking of your website. A revevant guest post about your product/service on a relevant website can do wonders. Just don’t fall in trap of fake paid guest post website. Try contacting website owners to allow you post on their platform as a guest.

  • Blogs submissions

You get a lot of free blog posting sites or directories on the internet. You can also submit unique article on this type of websites.

  • Web 2.0 creation

Create website on Wix.com , Weebly and many other web 2.0 sites. You can easily create a website using their subdomain.

  • Social Bookmarking

This is the best way to generate the backlinks, social bookmarking on quality site will help you to generate good backlinks and also increase the value of your website. Don’t run for the quantity, go for the quality.

  • Q & A Websites

Share your knowledge on Q & A websites like quora.com. Through this type of website, you will not get any link juice or authority but you get lot of traffic exposure from that.