The digital marketing field is changing and evolving day by days and it’s very important to be aware of new digital marketing trends of it. Here I would like to share some information about Digital Marketing trends to follow in 2018.

Social Messaging Apps

Think social messaging apps are just for sending emojis to your friends?

Consider these numbers:

  • 1.3 billion monthly users are active on Facebook Messenger
  • 2 billion messages are sent between people and businesses on Facebook Messenger every month
  • WhatsApp has 1.3 billion monthly active users
  • 55 billion messages are sent via WhatsApp every day
  • YouTube has 1.5 billion monthly users

All these above-mentioned statistics show the growing popularity of social messaging apps, giving the opportunity for businesses to direct their efforts towards these social media platforms for expanding their market. Since people are spending more of their time in various messaging apps, it makes sense to market your services or products where your potential customers are hanging out.

Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the users’ experience. With social apps becoming more popular, 46% of people now prefer to communicate with a business via messaging apps rather than email, and 49.4% prefer messaging over phone calls with a business.

Video Marketing

The explosion of e-commerce video trends in recent years has been immense. The power of video storytelling has quickly moved into the hands of anyone old enough to hold a video camera or smartphone. There is no doubt that content marketing is becoming increasingly more visual and has helped to boost sign-ups in eCommerce sites. There are a few free video maker tools to create videos for your product or services. When you consider the fact that this past was largely dominated by video, it should come as no surprise that the popularity of video will continue to rise in future.

Influencer Marketing

Using influencers is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.

  • “70% of millennial consumers are influenced by the recommendations of their peers in buying decisions”. An influencer marketing survey conducted by Collective Bias involving 14,000 respondents in US, reveals this statistic.
  • The same survey reveals that 30% consumers are more likely to buy a product recommended by a non-celebrity blogger. Consumers can relate more to these influencers and value their opinions more than that of celebrity influencers.
  • While shopping at a store, “60% consumers have been influenced by a social media post or a blog review”. This is according to the Collective Bias study.
  • As you know consumers no longer trust ads, but they do trust a voice of authority. But companies should be careful to choose Influencer, otherwise your message may perceive as paid promotion and in turn do a negative marketing for your brand.

Rise of the bots

Chatbots will replace customer service executives. Chatbots are getting more and more personalized by the day and will soon replace human customer services. These bots are programmed to adapt to a conversation and express and evoke emotion. The increasing demand for providing assistance to customers at their ease has demanded the replacement of humans by machines that are capable of replying to customers and are able to provide a solution to a problem. Chatbots have the ability to meet the growing demands of customers of this highly connected digital era by enabling smooth and instant communication with customers and prospects. By 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.

Artificial Intelligence Programmatic Advertising

Artificial intelligence plays a crucial role in the marketing process today. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.  Programmatic advertising is essentially using AI to automate the buying of ads and being able to target audiences more specifically, which increases the chances of success of the marketing campaign and reduces the customer acquisition costs. As per eMarketer, 84% of the digital display ads in the US will be programmatic by 2019.