The prevalence of eCommerce continues to grow and shows no signs of slowing down. While brick and mortar still make up the majority of sales, eCommerce sales are growing faster. There are an infinite number of benefits of having an E-commerce website over brick and mortar store and here are a few listed down there. But before we begin, lets clear some basics.
But First, What is eCommerce?
Before you can start an eCommerce business, you should know what E-commerce selling entails. E-commerce encompasses any commercial transaction that involves the transfer of information across the internet. Therefore, E-commerce can take many different formats.
E-commerce includes a branded website, marketplaces like Amazon and eBay, selling on social media platforms, or anything else of the sort. There are many ways to sell to consumers over the internet, which allows businesses to sell to consumers anywhere, anytime.
There are plenty advantages that E-commerce supplies more than the traditional Retail. E-commerce helps you to reach customers all over the world. Here, the whole process happens through the internet and you can sell products all over the world. Having or creating an E-commerce website will help you to improve your business as well as it boosts your business profit.
Unlike traditional retail, your eCommerce store can be up and running in just a few clicks (if you’re looking for a basic store.) eCommerce platforms like Shopify let you use pre-made templates to create your store. Marketplaces like Amazon or eBay just require you to set up an account before you start selling. For owners looking for a quick start, eCommerce will be your best bet. As long as you have a connection to the internet and a computer, you can start your business from anywhere, even from your couch!
When you’re first starting out, eCommerce allows you to avoid many of the large, upfront investments that traditional retail can incur. You can build out your business as your sales grow. There are plenty of free tools available to setup your e-commerce store, and as your business progresses, you can always switch to premium tools that offer enhanced functionality.
Increase Brand Awareness
In 2014, 81% of shoppers conducted online research before buying. It’s probably safe to assume those numbers have increased since. Customers research online first, whether they buy online or in-store. Having an online presence helps makes sure that potential customers find your product information and are able to comparison shop. When they do a product search online, you want to be listed among the top results. This increases your brand awareness so you’re always in front of your customers.
Overcome Geographical Limitation
If you have a physical store, you are limited by the geographical area that you can service. With an E-commerce website, the whole world is your playground. Additionally, the advent of E-commerce
Gain New Customers
Having an E-commerce site will help you to get new customers every day. Since the E-commerce website works through internet, customers from all over the world can access your site easily. This will help to get new customers
Locate the Product Quicker
It is no longer about pushing a shopping cart to the correct aisle or scouting for the desired product. In an E-commerce website, buyers can click through spontaneous navigation or make use of search box to filter their product search immediately.
Provide Comparison Shopping
E-commerce facilitates comparison shopping. There are several online services that allow customers to browse multiple e-commerce merchants and find the best prices.
Provide Abundant Information
There are limitations to the amount of information that can be displayed in a physical store. It is difficult to equip employees to respond to customers who require information across product lines. E-commerce websites can make additional information easily available to customers.
Create Markets for Niche Products
Sellers and Buyers of niche products can find it hard to get each other in the physical world. Online, it is only a matter of the customer searching for the product in a search engine.
Create Targeted Communication
By means of the details that a customer gives in the registration form, an E-commerce merchant can get a lot of information about its customers. It, in turn, can be used to communicate relevant messages. These are a few benefits of an E-commerce website; there are several other things that E-commerce website can provide. You can create an E-commerce website to boost your conversion rate and improve traffic on your website.