Our lives are so dependent on a smartphone and I’m sure you own one, and if not someone in your family might. The smartphone you own might be running on Android OS, or iOS or maybe Windows. And it is a fact, that 87% mobile users own a smartphone running on Android. A successful business is the one, whose outreach is very high and the easiest way to do it is by having a mobile application catering to it. So, if you have your business on a mobile app, there are up to 87.7% chances of it reaching to your audience and a 100% chance of making them available to your target audience. Having an Android App for our Business is the most effective and important measure to reach your potential customers and drive targeted sales.

So if you are planning on starting a business and are confused as to how to increase its reach amongst the people, you can refer to these features laid down below and drive those doubts away for good.

Android is free and an open platform built on Linux. It is an open source solution for mobile devices offering a complete software stack including operating system, middleware, and key mobile applications. Apart from its speed, scalability, and performance, there are many other advantages of Android application development which includes:

Open source SDK:

The mobile Open Handset Alliance released Android phones and still continues to do so, and since many mobile users continued to use it, Google decided to make it open source. And as a result, many new developers were granted access to it and hence could make a wide variety of applications with immense creativity.
This freedom would allow your business app to be custom made without being cornered into the barriers of creativity. A business can now be developed with just a laptop and a mobile phone. This Software development kit gained such a huge growth due to Google being the first company to launch an open source mobile OS and as result customers all over the world adopted it at an early stage.

Customizable User Interface:

With the advent of open source SDK, developers could now tell the system what a user wants. There are many platforms on the web which are available to do so such as :

  • iGoogle
  • My Yahoo!
  • PageFlakes

And many other product customization sites such as :

  • Custom Ink (custom t-shirts and other wearables)
  • Action Envelope (custom envelopes)
  • [me] & goji (custom cereal)
  • Tiny Prints (custom invitations and announcements)

These websites will help benefit your business in the following way

  • Increase your traffic and loyalty
  • Reduce your operating costs.
  • Cast a wider net
  • Reduces overly complex workflows, making it easier for the customer to understand.

Low Investment

Since already mentioned that it is an open source platform, the app creation is divided into three phases: development, testing and deployment. Developers are only required to pay a one-time registration fees. Thereafter, they can leverage any computer device to build and test the product on their smartphones, ensuring low investment and increased engagement among users. Ultimately, users get an interactive app and the enterprise gains higher return on investment.

Security and Distribution

Google rolled out major security fixes in 2012 across the Android platform, making it a highly secure platform. It further pushed an address space layout customization making it extremely difficult for malware to locate data structure for executing codes. Further, an automated system pushes periodic notification to users to decrypt their devices. For distribution, Android apps can be marketed via various marketing channels and can be easily found in the marketplace.

Easy App deployment:

The App can be made available on multiple platforms, without being limited to a single Google Play Store. There are many other app stores where your app can be uploaded, they are:

  • Aptoide.
  • ApkMirror.
  • Amazon Appstore.
  • GetJar.
  • SlideMe.

So if a business is what you really want to do and are really serious about it, these features might have made you reconsider your options and if you want to implement a mobile strategy in the shortest span i.e getting an Android App for our Business. Also, Android will be the most recommended platform for its market perpetuation and ease in development.